Imperial War Museum : Gallery Launch - A defining moment in history

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      100 YEARS OF HISTORY

      20 ILLUMINATED LIFE SIZE QUOTATION MARKS

      NOT A DRY EYE IN THE BUILDING

Following a £40 million redesign, The Imperial War Museum invited all its stakeholders to attend its reopening to witness a stunning wow moment worthy of this significant occasion and to mark the 100 year anniversary of the beginning of the First World War.

For the IWM wow moment, actors' voices were matched to each object on display in the atrium to create a high impact, dramatic and emotionally engaging sound track where dialogue, music, sound effects, percussion and authentic recordings sourced from the museum’s archive were skillfully blended into a soaring and powerfully emotional soundscape. This was then combined with a live performance by local volunteers picked out in dramatic lighting, moving focus from one place to another within the architecture.